On the Internet today, a type of customer called “Information Seeker” may develop more easily, who tries to gather independent sources of information about different products prior to purchase and thus makes a deliberate selection rather than trusting sellers or brands. Therefore, the function of brands in transmitting information will lose significance, with enormous impact on brand loyalty, e...

Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported fi nancial value that strong brands fetch when traded in the mergers and acquisitions markets. However, while much attention is paid to conceptualising brand equity, less is paid to how brands should be managed and delivered in order to create and ...

This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...

The scholarly entrepreneurship community is coming to recognize what practicing entrepreneurs have known for some time — that passion is a central element of the entrepreneurial process. Recent developments have more carefully defined the construct of entrepreneurial passion and modeled its impact on entrepreneurial behaviors. This paper takes the next step by building a model of how that passi...

Background. Brand identity is a dynamic phenomenon with both internal and external aspects and the principles of brand identity have become a topic of the day in the field of brand literature and marketing. Objectives. The present study seeks to explain the conceptual model of factors affecting the brand identity of handball. Methods. The present study was applied in terms of purpose and was ...

This study extends prior researches by exploring the effect of organizational orientations on export performance. Building on the already extensive literature, we developed a model of relationship. A total of 120 usable questionnaires were received from the Iranian food industry SMEs. The results indicated that entrepreneurial orientation, market orientation and learning orientation positively ...

Article history: Received 12 December 2008 Received in revised form 13 September 2009 Accepted 21 October 2009 Available online 20 October 2010 Building on a large-scale survey study in Germany and China, this research develops and validates a model of internal variables fostering entrepreneurial orientation. The objective of the research is to understand whether organizational mechanisms, such...

Building brand loyalty has become more crucial, yet more complex to achieve in today’s age of immense competition. The paper discusses the brand loyalty as it is becoming an important element for gaining competitive advantage. The study looks into different key factors affecting brand loyalty in a developing country like Pakistan. The study focused on the aspects; Brand Knowledge, Brand Social ...