A real or complex n × n matrix is generalized doubly stochastic if all of its row sums and column sums equal one. Denote by V the linear space spanned by such matrices. We study the reducibility of V under the group Γ of linear operators of the form A 7→ PAQ, where P and Q are n×n permutation matrices. Using this result, we show that every linear operator φ : V → V mapping the set of generalize...