The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the e...

We found that Portholes users want to know about being in public, who can see them (audience) and who is looking at them (lookback). We developed one 2D and two 3D theatre layouts of the display and different amounts of audience information to address these concerns. Different layout sections display core and non-core team members and lookback information. A survey of and a preferences experime...

In the last five years, there has been an explosion of mobile apps that aim to impact emotional well-being, yet limited research examined ways users interact, and specifically write develop a therapeutic alliance within these apps. Writing is developmental practice in which narrator transforms amorphous thoughts emotions into expressions, according narrative theory, linguistic characteristics w...

Remote Direct Memory Access (RDMA) is a technology to update a remote machine’s memory without intervention at the receiver side. We evaluate where RDMA can be usefully applied and where it is a loss in Object-Oriented DSM systems. RDMA is difficult to use in modern OO-DSMs due to their support for large address spaces, advanced protocols, and heterogeneity. First, a communication pattern that ...

This position paper presents models of interactions among audience members for installation and workshop-type media artworks that accommodate the participation of more than one audience member. To suggest models that are applicable for new media works, we select some examples from the contemporary-art field. Two artwork plans using this model are introduced as direct implementations of the models.

We found that Portholes users want to know about being in public, who can see them (audience) and who is looking at them (lookback). We developed one 2D and two 3D theater layouts of the display and different amounts of audience information to address these concerns. Different layout sections display core and noncore team members and lookback information. A survey of and a preferences experimen...

In a persuasive communication, not only the content of the message but also its source, and the type of communication can influence its persuasiveness on the audience. This paper compares the effects on the audience of direct versus indirect communication, one-sided versus two-sided messages, and one agent presenting the message versus a team presenting the message.

The paper discusses the development of rhetorical analyses of political addresses from classical antiquity to modern political communication. A specific genre, the ‘epideictic address’, is described in detail. It concerns addresses by representative persons. Most epideictic addresses turn out to be ‘hybrid’ texts because they combine an orientation towards (rhetorical-political) persuasion with...

Are consumers in high-income countries complicit in labor exploitation when they buy good produced in sweatshops? To focus attention we consider cases of labor exploitation such as those of exposing workers to very high risks of irreversible diseases, for instance, by failing to provide adequate safety equipment. If I purchase a product made under such conditions, what is my part in this exploi...

Communicating effectively and efficiently on air quality and its health impacts is an important but difficult and complex task. It requires careful consideration of the audience one wants to reach, the messages one is trying to present, the venue through which the message will be delivered. The audience, context, technique, and content factors may affect how well it is heard and how appropriate...