Omnichannel retail has experienced enormous growth in the last decade, becoming new normal for many consumer products (McKinsey & Company, 2021). Many retailers have moved from being either pure bricks-and-mortar or online-only to serving customers across channels. For example, traditional such as Walmart and Best Buy opened e-commerce Conversely, online-first vertically integrated brands like ...

  For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the res...

Objective: To determine the pattern of histopathological diagnoses in patients undergoing thyroid operations. Material and Method: This descriptive study was carried out at Isra University Hospital, Hyderabad over a period of 3 years from May 2005 to April 2008. Patients having goiters and undergoing different types of thyroid surgeries for different indications were included in this study. Fin...

Aim: The article is devoted to analyzing marketing factors of the tourism market operations in Ukraine under martial law. Methods: study used method secondary data analysis. Results: authors determined that always reacts very sensitively crisis events (pandemics, devastating natural disasters, political or military crises, etc.) and highlighted changed format tourist conditions protracted Russi...

this descriptive cross sectional census study identified the perceptions of extension and outreach employees of iowa state university in the united states about job autonomy and control after two years of a major restructuring. employees perceived autonomy and control over expressing views and ideas about their work and spending time on the job but perceived little influence over budget allocat...

Over the past few decades, international fragmentation of production and offshore outsourcing have remarkably altered the organization of Western industries. Particularly in low-tech, manufacturing sectors, the fast spread of global production network has forced managers to reconsider the configuration of their supply chains, including the alignment between marketing and operations. Although ma...

Marketing is the creation of customer demand. Operations management is the supply and fulfillment of that demand. Therefore, there is no surprise that marketing and operations management are intimately connected in many firms. When the two areas are in conflict, one often sees a mismatch in demand and supply, leading to production inefficiencies and unsatisfied customers. When they are in synch...