The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

Smallholder participation in agricultural markets in Mozambique has been historically very low. The majority of rural smallholders are subsistenceoriented, devote the majority of their labor and assets to agricultural activities and rely on crop production for over two thirds of their total household income. Household survey results indicate that the poorest 40% of smallholders sell very little...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

nowadays export development approach is introduced as an accepted principle in my country's external commerce and managers attend trade facility. since top's mission is make policy, support, make needful infrastructure and facilities creation for businessmen, top's marketing services have been survey in my research until exporter's expectations is identified completely. mark...

The mutual interaction of marketing and logistics has been widely described in academic articles. For almost a century, many scholars and practitioners have recognised the close relationship between marketing and logistics activities in a marketing channel. Business philosophies such as JIT, QR and ECR implicitly emphasise this relationship as well. However, there is often a gap between marketi...

This paper describes an exploratory study related to the importance of character traits for marketing graduates. Marketing educators know the significance of knowledge acquisition and career skill development for their students, yet the area of character development has been mostly ignored. This study reports findings from a small sample of marketing students who provided perceptions of the imp...