In this paper, the evaluation of customers’satisfaction is investigated by using group decision making method under uncertainty. Here, we have used the Zadeh’s fuzzy concept to model and measure the satisfaction. For this purpose, we have firstly applied the Delphi method with fuzzy Likert scales. Then, the fuzzy ELECTRE technique was used in order to ordering the index and questionnaires. For ...

This paper investigates the equilibrium investment policies of two different firms under customers’ preferences uncertainty. The incumbent firm, which owns a superior old technology, produces merchandise that can satisfy current customers at the beginning of the investment game. The startup firm, which possesses an inferior old technology, does not capture the customers’ satisfaction but it has...

the health industry’s supply chain is full of uncertainty and unpredictability. thus, building an intelligent system to effectively capture the requirements of customers and help manage the supply chain is very important. despite artificial intelligence widespread acceptance as a decision-aid tool, ai has seen limited application in supply chain management. to fully exploit the potential benefi...

We look at one of the informational novelties introduced by the existence of internet market, namely "the recommender systems". A recommender system is a system employed by some internet sellers, which collects data from all previous customers about their experiences and makes inferences from this data to recommend a product to an active customer. The recommender system can also be interpreted ...

In this article, the author addresses the question of how a firm’s acquisition efforts influence the composition of the customer portfolio. The first part of the research is a conceptual model that illustrates how customer uncertainty provides an explanation for why promotionally acquired customers have lower repurchase rates and smaller lifetime values. The second part of the research involves...

Electronic banking services are being used with increasing frequency in most countries, including Jordan. Although previous studies have confirmed the importance for such services for both banks and customers, the level of electronic banking services' adoption in Jordan is still low. This study aims to identify and understand factors that affect bank customers' use of electronic banking service...

Successful Internet service offerings can only thrive if customers are satisfied with service performance. While large service providers can usually cope with fluctuations of customer visits retaining acceptable Quality of Service, small and medium-sizes enterprises face a big challenge due to limited resources in the IT infrastructure. Popular services, such as justin.tv and SmugMug, rely on e...