Customer segmentation can enable company administrators to establish good customer relations and refine their marketing strategies to match customer expectations. To achieve optimal segmentation, a hybrid Artificial Bee Colony algorithm (ABC) is proposed to classify customers in mobile e-commerce environment, which is named KP-ABC. KP-ABC is based on three famous algorithms: the K-means, Partic...

Vodafone, an International mobile telecommunications company, has accumulated vast amounts of data on consumer mobile phone behavior in a data warehouse. The magnitude of this data is so huge that manual analysis of data is not feasible. However, this data holds valuable information that can be applied for operational and strategical purposes. Therefore, in order to extract such information fro...

Customer segmentation is usually the first step towards customer analysis and helps to make strategic plans for a company. Similarity between customers plays a key role in customer segmentation, and is usually evaluated by distance measures. While various distance measures have been proposed in data mining literature, the desirable distance measures for various data sources and given applicatio...

data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

In CRM (Customer Relationship Management), the importance of a segmentation method for identifying good customers has been increasing. For evaluation of different segmentation methods, Accuracy often plays a key role. This indicator, however, cannot distinguish the following two types of errors: Type I Error for misidentifying a good customer as a bad customer and Type II Error for misinterpret...

Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successful market segmentation. In today' world, on one hand, the consumers are bombarded with new goods ...

Customer satisfaction and customer loyalty are indicators of competitiveness for companies. In this work we considered the analysis relationship be- tween through a logistic regression model. We also related results in market segmentation model based on latent class that responses to value items. Through survey made it possible evaluate dynamism belonging different classes based, example, affin...