Internet and database technologies enable marketers to collect ever more extensive information on their customers' needs, preferences and past behaviors, but marketers often claim that they are challenged to make effective use of the information. Despite the substantial literature on market information utilization, the topic of customer information has received limited attention from marketing ...

Conventional utility theory models customer preferences in terms of actual performance and does not use benchmarks. But empirical work in gap analysis shows that customer preferences clearly depend upon the disparity between performance and some benchmark. To resolve this apparent discrepancy between theory and experiment, this paper shows that a simple reinterpretation of utility makes utility...

The amount of data stored by banks is rapidly increasing and provides the opportunity for banks to conduct predictive analytics and enhance its businesses. However, data scientists are facing large challenges, handling the massive amount of data efficiently and generating insights with real business value. In this paper, the Intelligent Customer Analytics for Recognition and Exploration (iCARE)...

Customer relationship management (CRM) is a multi-perspective business paradigm which aims maximizing the benefits gained from relationships with customers. The aim of this paper is to compare the CRM performances of e-commerce firms using a multiple criteria decision making (MCDM) approach. Analytical network process (ANP) is a MCDMmethodology which can take the inner and outer dependencies am...

Social trust is one of the foundations for social order in society. Trust in any organization is affected by various factors such as customer satisfaction, service quality, staff skill and taking into account the customer orientation and service receivers’ satisfaction principles. This research seeks to study the sociological study of social trust of the insured population of social security or...

Ground truthing tools mainly fall into two categories: automatic and semi-automatic. In this paper, we first discuss the pros and cons of the two approaches. We then report our own work on designing and implementing systems for generating chart image dataset and multilevel ground truth data. Both semi-automatic and automatic approaches were adopted, resulting in two independent systems. The dat...