This study contributes to the debate on tourism and local development through evaluating an ambivalent case of traditional festival revival and tourism development in Hong Kong: Bun Festival tourism in Cheung Chau Island. The significance of this case is that it will put into relief the significance of ‘cultural sustainability’— an evaluative factor that is very insufficiently emphasized and th...

The rapidly developing relationship between tourism and creativity, arguably heralds a ‘creative turn’ in tourism studies. Creativity has been employed to transform traditional cultural tourism, shifting from tangible heritage towards more intangible culture and greater involvement with the everyday life of the destination. The emergence of ‘creative tourism’ reflects the growing integration be...

Culture and heritage have been increasingly recognised as means of sustainable social and economic development and an important element of tourist motivation. However, the recent development of cultural tourism indicates the problem of massification, offering conventional products based on serial reproductions of culture. Due to factors such as globalisation and the importance of cultural diver...

The present contribution aims to propose some research on business models in tourism, with a particular focus on accessible cultural tourism. This chapter takes up part of a previous monograph on the reconfiguration of Abell’s model that, in the final part, is applied to accessible cultural tourism. The main objective is to bring some of the reflections and results obtained during these years i...

This paper represents a pioneer work on the discussion of the effects of the localisation of cultural markers on tourism destination websites on user’s destination image. First, a preliminary research was conducted on 130 sites in order to identify the cultural markers of New Zealand, Chinese and Indian tourism destination sites. Afterwards, an experiment was conducted to investigate the influe...

In the contemporary society memory institutions experience great changes associated with digitization-the new method for preservation, education and access. Since in many cases memory institutions have the insufficient budgets, commercial promotion of cultural heritage can be seen as an alternative financial source indicating the possible niches, like cultural tourism, in the digital services m...

Ethnic reunion is the propensity of tourists to travel to regions where their ancestors originate from, while cultural affinity is the propensity of tourists to travel to regions with a shared cultural identity. This paper uses a “world migration matrix”, which records the year 1500 origins of the current populations of 159 countries, in a standard tourism gravity equation to provide the first ...