Why do consensually shared group stereotypes have the contents that they do? A social-evolutionary perspective suggests that the emergent contents of stereotypes are influenced by the contents of interpersonal communications, which themselves may be influenced by individuals’ motives and goals. Three experiments tested hypotheses drawn from this perspective. In all experiments, participants in ...

People rarely articulate explicitly what a native speaker of a language is already assumed to know. So to acquire the stereotypical knowledge that underpins much of what is said in a given culture, one must look to what is implied by language rather than what is overtly stated. Similes are a convenient vehicle for this kind of knowledge, insofar as they mark out the most salient aspects of the ...

Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...

Two studies examined effects of ambient darkness and chronic beliefs about danger on activation of stereotypes about Blacks. Chronic beliefs were measured by a Belief in a Dangerous World (BDW) questionnaire. In Study, 1, participants in either a dimly lit or dark room saw photos of Black men and rated the extent to which specific traits described the cultural stereotype of Blacks. In Study 2, ...

Previous research documents how stereotypes discourage young women from choosing and attaining technology jobs. We build off this research and ask whether (and how) stereotypes continue to affect men and women once they enter the technology workforce. Using a novel survey of technical employees from seven Silicon Valley firms and new measures of what we call “cultural” and “skill” alignment, we...

In social psychology, cognitive consistency is a powerful principle for organizing psychological concepts. There have been few tests of cognitive consistency in children and no research about cognitive consistency in children from Asian cultures, who pose an interesting developmental case. A sample of 172 Singaporean elementary school children completed implicit and explicit measures of math-ge...

An attempt was made in the article to analyze cultural stereotypes and their reflection advertising of Dove Olay cosmetic brands. For first time, beauty Chinese, Russian English video international companies are compared. On example transnational advertising, ways transmitting verbal information a commercial message studied, differences perception revealed, transformation is established, new me...