In this study, respondents from the P.R.C., U.S.A., Germany, and Poland were found to differ in risk preference, as measured by buying prices for risky financial options. Chinese respondents were significantly less risk-averse in their pricing than Americans when risk preference was assessed in the traditional expected-utility framework. However, these apparent differences in risk preference we...

This study presents the result of a cross-cultural study of negative attitude towards robots. A questionnaire was presented to Dutch, Chinese, German, Mexican, American (USA) and Japanese participants based on the Negative Attitude towards Robots Scale (NARS). The American participants were least negative towards robots, while the Mexican were most negative. Against our expectation, the Japanes...

In modern linguistics binary distinctions are fundamental and many social and cultural phenomena are based on binary oppositions. Even many stereotypes of culture get formulated on the basis of binary oppositions: “If you are not with me you are against me” (Hawthorn 29) is a cultural imposition of a binary opposition upon variations of attitude. Looking down upon the natives of the Subcontinen...

This study tested the relationships among ethnic identity, other-group orientation, fatalism, and 2 dependent variables: attitude toward education and school, and grade point average (GPA). Mexican-origin adolescents (N = 222) completed the Multigroup Ethnic Identity Measure (J. S. Phinney, 1992), the fatalism scale of the Multiphasic Assessment of Cultural Constructs-Short Form (I. Cuellar, B....

The important role of attitude in the acceptance and diffusion of technology has been widely acknowledged. Greater research efforts have been called for examining the relationships between cultural variables and attitude toward technology. In this regard, this study investigates the impact of cultural orientation (focusing on an individual’s degree of collectivism) on attitude toward e-collabor...

Achieving a preventive attitude is the first step in eliminating cancer risk behaviours. This cross-sectional study evaluated the attitude towards the European Code against Cancer, in 3,031 relatives of cancer patients. The study looked for keys to improve attitude by means of educational interventions. Attitude was evaluated using a questionnaire with 63 items and a Likert's scale. Measured fr...

Upon observing another's socially constrained behavior, people often ascribe to the person an attitude that corresponds to the behavior (called the correspondence bias [CB]). The authors found that when a socially constrained behavior is still diagnostic of the actor's attitude, both Americans and Japanese show an equally strong CB. A major cultural difference occurred when the behavior was min...

The authors argue that commonly used ranking and rating methods of value surveys may have low validity in cross-cultural value comparisons because participants' reports about values can be affected by factors such as cultural differences in the meaning of particular value terms as well as the possibility that some value judgments are based on social comparison or deprivation rather than on any ...

In this study, seven factors affecting consumer perception of online store image are identified based on store image measurement of traditional stores. Enjoyment and trustworthiness are two new antecedents suggested for the online store image. A cultural dimension is also introduced to understand the possible differences of model structure and relationships between online store image perception...