This study explores the importance of pricing strategies in creating competitive advantage for businesses. It discusses how effective can significantly contribute to success a business capturing sales and profits within their target market. The research highlights that are often overlooked, contributing high probability new products failing reach volume profit goals. emphasizes greater diverse ...

This research focuses on factors that influence the competitive advantage of sustainable digital economy. Digital economy helped to speed up exchange information flows which, in turn, impacted creation new forms business and socio-economic interactions. Such sectors as banking finance or hospitality services are all influenced by advancements include sharing Blockchain technology its related ap...

This paper introduces the concept of strategic advantage and distinguishes it from competitive advantage. This concept helps to explain the full nature of sustainable competitive advantage through uncovering the dynamics of resource-based strategy. A new classification of resources emerges, demonstrating that rents are more relevant than profits in the analysis of sustainable competitive advant...

Information technology (IT) has been asserted to be a source of sustainable competitive advantage. Empirical evidence has shown that IT can improve a company’s performance and competitive position. We examine the factors that are believed to lead to a sustainable competitive advantage due to an IT-enabled strategy, and test these factors empirically. Our findings show that managerial IT skills ...

Drawing upon the resource-based theory of IT business value research, a firm’s ability to effectively integrate and deploy IT resources in combination with other resources, can create unique competitive advantage and intangible assets for a company. This study aims to investigate the impact of IT governance on IT capability, and the effects of both IT governance and IT capability on firms' sust...