Consumption is the soul and the purpose of all production. A consumer is one who does some physical activities and deliberates to take decisions concerning purchase and to dispose off on to evaluate products and services. Consumer is “an individual who purchases products or services for his own or his family’s personal use”. Consumer purchasing behavior covers “all activities and decisions whic...

Increasingly sophisticated consumers have learned to anticipate future price reductions and forego purchasing products until markdowns occur. Such forward-looking or strategic behavior on the part of consumers can have a signi…cant impact on retail margins by shifting a large number of sales from higher, “full” prices to lower, “clearance” prices. Some …rms, however, have become adept at dealin...

Consumers no longer base their purchasing decisions only on advertisements or professional advices but instead primarily rely on online consumer opinions in the form of reviews as future consumers search for reviews across various online consumer review platforms. The various review platforms differ in their function characteristics; hence reviews are displayed differently across platforms. No ...

The aim of this study was to determine consumer behavior in making beef purchasing decisions. carried out for 3 months from April June 2021. Research data were obtained 300 respondents who used buy several areas West Java. Sampling by convenience sampling method and collection techniques using questionnaires. analytical descriptive analysis. results the analysis concluded that some bought meat ...

Online purchasing is a booming business and is studied extensively in marketing and information systems research. Online product reviews are one factor that influence a consumer’s purchasing behavior and attitudes. Brand equity is a popular phenomenon that influences purchasing behaviors and attitudes of consumers. We seek to answer two questions in this research. First, do online consumer revi...

A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

In order to study the consumer behavior conducted such topic from the consumer of China. There are four main purposes namely culture, government policies behavior on purchasing commercial houses. as perception, attitudes, learning behaviors. Thirdly, to study how buyers. Finally, to understand the A survey on consumer commercial house buying behavior has been conducted in GuangXi, China. The da...