Consumers’ negative perceptions toward mobile advertising have been a major impediment to its wider acceptance. This study examines the effects of perceived value of the mobile advertising and consumer privacy violation would have on consumers’ perceived mobile advertising intrusiveness, as well as the relationships of intrusiveness with perceived ad irritation and ad avoidance behavior. Result...

Smart meters have become a matter of concern for many populations, although the technology is as always politically neutral. The focus on electricity rather than all metered services, water, gas and electricity is one aspect of this public concern. The heavy emphasis on Smart Grids, overall energy supply stability [1] and the extension of control into the home by power generators, allied to poo...

Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present form infringes on user privacy. The resulting public debate — which includes consumer advocacy orga...

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New marketing paradigms that exploit the capabilities for data collection, aggregation, and dissemination introduced by the Internet provide benefits to consumers but also pose real or perceived privacy hazards. In four experiments, we seek to understand consumer decisions to reveal or withhold information and the relationship between such decisions and objective hazards posed by information re...

The most widely publicized privacy concern about Radio Frequency Identification (RFID) systems revolves around the inclusion of RFID tags in consumer goods, with the concomitant fear that parties other than the consumer will be able to detect the presence and location of a tagged object. The author used a conceptual framework developed by Mick and Fournier (1998) to understand consumer reaction...

The evolution of Cloud Computing as a viable business solution for providing hardware and software has created many security concerns. Among these security concerns, privacy is often overlooked. If Cloud Computing is to continue its growth, this privacy concern will need to be addressed. In this work we discuss the current growth of Cloud Computing and the impact the public sector and privacy c...

The growth of the Internet is increasing the deployment of e-services in such areas as e-commerce, e-learning, and e-health. In parallel, the providers and consumers of such services are realizing the need for privacy. The use of P3P privacy policies on web sites is an example of this growing concern for privacy. Managing privacy using privacy policies is a promising approach. In this approach,...

One important factor that determines the quality of web-based customer service is the ability of a firm’s website to provide individual caring and attention. In this sense, online vendors try to offer varieties of web-based personalization. However, many previous studies show that there is an obvious trade off between personalization and customer privacy. The main objective of this research is,...