نتایج جستجو برای: consumer participation
تعداد نتایج: 159656 فیلتر نتایج به سال:
A2 W of mouth (WOM) plays an increasingly important role in shaping consumers’ attitudes and buying behaviors. Prior work in marketing has mainly focused on the aggregate impact of WOM on product sales as well as the generation of WOM. Very little attention has been paid to the consumption or usage of WOM. In this paper, utilizing a unique data set that collects information from the automobile ...
Variations in the Contractual Terms of Cooperative Advertising Contracts: An Empirical Investigation
Cooperative advertising arrangements between manufacturers and resellers contain two principal components in their payment schedules: a participation rate and an accrual rate. We analyze 2,156 cooperative advertising plans to see how they vary across consumer and industrial products, as well as between convenience and nonconvenience consumer products. We also study how participation and accrual...
BACKGROUND Australia's commitment to consumer and community participation in health and medical research has grown over the past decade. Participatory research models of engagement are the most empowering for consumers. METHODS As part of a project to develop a diagnostic instrument for fetal alcohol spectrum disorders (FASD) in Australia (FASD Project), the Australian FASD Collaboration (Col...
Clinical practice guidelines are increasingly affecting the quality of health care, and have the potential to affect the availability of health care options for consumers. Deciding what guidelines will cover, how they will be developed and what they will say are, therefore, issues in which consumers have a considerable stake. While there is a growing acknowledgement of the need to involve consu...
This paper focuses on the issue of limited financial market participation and determines a lower bound on the level of fixed transaction costs that are required to reconcile observed portfolio choices with asset returns within an isoelastic utility framework. The bound is determined from the set of conditions that ensure the optimality of consumption behavior by financial market non-participant...
Drawing upon the social capital theory (SCT), this study integrates social capital factors with the perspectives of consumer hedonic participation and platform capability of online group buying sites to explore how they affect consumer value creation toward online group buying (OGB). Data from 663 valid responses were obtained using an online large-scale survey. The conceptual framework was val...
As the transformation of various services into appealing game-like experiences is in its infancy, limited research exists in the area and in particular on the way each gamification design decision affects intended outcome. In the present study we investigate the impact of two game elements (incentive type and community collaboration) on user’s experienced fun during participation in a gamified ...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید