نتایج جستجو برای: consumer involvement

تعداد نتایج: 217596  

Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...

Journal: :Health policy 2004
Jayne Pivik Elisabeth Rode Christopher Ward

Similar to other health policy initiatives, there is a growing movement to involve consumers in decisions affecting their treatment options. Access to treatments can be impacted by decisions made during a health technology assessment (HTA), i.e., the rigorous assessment of medical interventions such as drugs, vaccines, devices, materials, medical and surgical procedures and systems. The purpose...

Journal: :Health education research 2007
D Y L Lee C Armour I Krass

Written Medicines Information (WMI) is regarded as a key component in diabetes consumer education. In Australia, there is a paucity of WMI that specifically tailors to the extensive array of medicines used for the lifelong management of Type 2 diabetes. This research project aimed to employ a novel framework, the 'Consumer Involvement Cycle', to investigate consumer perspectives and needs of me...

Journal: :International Journal of Academic Research in Economics and Management Sciences 2017

Journal: :American Journal of Public Health 1979

2008
Do-Hyung Park

The online consumer review, which is a positive or negative statement created by consumers, is an independent product information resource with growing popularity and importance. To maximize the effect of online consumer reviews, this study proposes two different review formats (list review format vs. matrix review format), and examines which representation format is efficient depending on cons...

2016
Richard F Morley Gill Norman Su Golder Polly Griffith

Plain English summary Cochrane is the largest international producer of systematic reviews of clinical trial evidence. We looked for published evidence that reports where consumers (patients and the public) have been involved in Cochrane systematic reviews, and also in reviews published by other organisations.We found 36 studies that reported about consumer involvement either in individual syst...

2011
Dominique M. Hanssens Koen H. Pauwels Shuba Srinivasan Marc Vanhuele

Marketing managers often use consumer attitude metrics such as awareness, consideration and preference as performance indicators because they represent their brand’s health and are readily connected to marketing activity. However, their translation into sales performance is insufficiently established to allow financially focused executives to value marketing’s contribution and make sound resour...

Journal: :Health expectations : an international journal of public participation in health care and health policy 2004
Rosemary Telford Jonathan D Boote Cindy L Cooper

OBJECTIVE To obtain consensus on the principles and indicators of successful consumer involvement in NHS research. DESIGN Consensus methods were used. An expert workshop, employing the nominal group technique was used to generate potential principles and indicators. A two-round postal Delphi process was used to obtain consensus on the principles and indicators. SETTING AND PARTICIPANTS Part...

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