Abstract Social media influencers are increasingly approached by marketers to advocate brands and products. This practice is commonly called ‘influencer marketing’. Influencers can take advantage of their reach importance for consumers’ decision making obtaining rewards from marketers. At the same time, consumers aware this practice. In context, perception an influencers´ authenticity key when ...

intellectual property law is premised traditionally on the protection of inventions (patent), literary and artistic property (copyright), and signs (trade mark); and sui generis rights, such as design law, stand outside this framework and are constantly questioned and re-shaped the fashion industry is an intellectual property (ip) intensive industry, continually generating and commercially expl...