According to the conflict-monitoring model of cognitive control, the posterior medial frontal cortex (pMFC) plays an important role in detecting conflict between competing motor responses. Consistent with this view, pMFC activity is greater in high-conflict trials (e.g., incongruent trials and errors) than in low-conflict trials (e.g., congruent trials and correct responses) of distractor inter...

Congruency effects in distracter interference tasks are often smaller after incongruent trials than after congruent trials. However, the sources of such congruency sequence effects (CSEs) are controversial. The conflict monitoring model of cognitive control links CSEs to the detection and resolution of response conflict. In contrast, competing theories attribute CSEs to attentional or affective...

The congruency effect in distracter interference (e.g., Stroop) tasks is often reduced after incongruent trials, relative to congruent trials. It has been proposed that this congruency sequence effect (CSE) results from trial-by-trial adjustments of attention, which are triggered by changes in response conflict, expectancy, or negative affect. Hence, a large literature has developed to investig...

The item-specific proportion congruency (ISPC) effect refers to the reduction in the Stroop effect for items (e.g., words) that mostly appear in an incongruent format, as compared to items that mostly appear in a congruent format. It is thought to demonstrate reactive control of word-reading processes. In the present study, we tested the hypothesis that using explicit, trial-by-trial congruency...

After viewing a scene, individuals differ in what they prioritise and remember. Culture may be one factor that influences scene memory, as Westerners have been shown to be more item-focused than Easterners (see Masuda, T., & Nisbett, R. E. (2001). Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. Journal of Personality and Social Psychology...

The age of acquisition (AoA) effect, a processing advantage for items learnt earlier in life, affects naming and making familiarity decisions about famous people. However, its influence on semantic processing tasks involving celebrity stimuli is equivocal. In a category verification task designed to explore this issue further, mature adults were shown an area of fame, followed by a famous perso...

Retailers are increasingly aware of the importance store atmosphere on consumers’ emotions. The results four experimental studies demonstrate that sensory cues by which customers sense products and amount (in)congruency among stimuli affect emotions, willingness to purchase, experience. In presence moderators such as colors, jingles, prices, scent imagery, when facing sensory-rich experiential ...

We explored whether holistic-like effects can be observed for nonface objects in novices as a result of the task context. We measured contextually induced congruency effects for novel objects (Greebles) in a sequential matching selective attention task (composite task). When format at study was blocked, congruency effects were observed for study-misaligned, but not study-aligned, conditions (Ex...

Optical and Synthetic Aperture Radar (SAR) images are highly complementary, their registrations a fundamental task for other remote sensing applications. Traditional feature-matching algorithms fail to solve the significant nonlinear radiation difference (NRD) caused by different sensors. To address this problem, robust registration algorithm with multi-scale orientated map of phase congruency ...

In this study, we addressed how the particular context of stimulus congruency influences audiovisual interactions. We combined an audiovisual congruency task with a proportion-of-congruency manipulation. In Experiment 1, we demonstrated that the perceived duration of a visual stimulus is modulated by the actual duration of a synchronously presented auditory stimulus. In the following experiment...