نتایج جستجو برای: communicate brands
تعداد نتایج: 40059 فیلتر نتایج به سال:
Thinking of a computer as an educational tool emphasizes a solitary interaction between the learner and the computer. A tool is something that is applied to an object in order to change it, and this usually implies a single user working on a single object or project. While tools are an important aspect of an educational experience, the tool metaphor can isolate individual learners from each oth...
Purpose The paper aims to explore how companies communicate their heritage by drawing on marketing and corporate communications literature mapping the communication strategies of iconic Italian brands. Design/methodology/approach study adopts an inductive multiple case approach, analysing nine brands (Pastificio Lucio Garofalo, Barovier & Toso, Pasta Farina, Ducati, Amaro Montenegro, Fiat, ...
The aim of this Special Edition six papers is to advance our knowledge the role that brands can adopt in meeting various objectives sustainability. Each article advances important insights on complementary aspects sustainability and branding which we frame around a capabilities framework reflects dynamic need meet shifting societal expectations. Specifically, highlight critically research, unde...
BACKGROUND Since the implementation of the 2002 Tobacco Advertising and Promotion Act, point-of-sale (PoS) tobacco displays are one of few remaining means of communication between the tobacco industry and customers in the UK. This study aimed to explore the characteristics of tobacco displays in a UK city, and particularly to assess the tobacco prices and promotional offers, types and pack size...
why some learners are willing to communicate in english, concurrently others are not, has been an intensive investigation in l2 education. willingness to communicate (wtc) proposed as initiating to communicate while given a choice has recently played a crucial role in l2 learning. it was hypothesized that wtc would be associated with language learning orientations (llos) as well as social suppo...
the current study examined iranian undergraduate efl students’ willingness to communicate with regard to their vocabulary knowledge. in general, participants were somewhat willing to communicate in english. the total mean score of 730 university students’ perception of willing to communicate was 83.53 out of 135. results, regarding four parts of willingness to communicate, revealed that part...
W propose that ambiguity aversion, as introduced in the literature on decision making under uncertainty, drives a preference for established brands in multiattribute choices among branded alternatives. Established brands are those for which belief in quality is held with greater confidence, even if specific attributes might be inferior to those of competing, less-established brands. In five exp...
We propose that ambiguity aversion, as introduced in the literature on decision-making under uncertainty, drives a preference for established brands in multi-attribute choices among branded alternatives. Established brands are those for which belief in quality is held with greater confidence, even if specific attributes might be inferior to those of competing, less-established brands. In five e...
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