Disclaimer ©Institute for Retail Studies. All rights reserved. 1 The views and opinions expressed in this Working Paper are strictly the responsibility of the authors. 3 INTRODUCTION Charity retailing has grown over the last five years into a thriving and expanding sector and can no longer be ignored by academic researchers. Corporate Intelligence Group (1992) report that there are now over 5,0...

In the present study, the costly signaling theory (CST) is used to examine the effect of an offer of charity on social recognition. On behalf of a charitable organization, 186 students enrolled in 16 different courses were asked to offer support to unfamiliar persons in need. In accordance with our predictions, the results show that significantly more subjects are willing to give assistance if ...

tary hospital is a charity, and that it deals with two classes of the public?those who support the charity and those who benefit by the charity?the givers and the receivers. And these two classes have been kept apart, at any rate officially. It has always been recognised that the giver gives, not for his own good, but for someone else's, and that the receiver receives because someone else has p...