This paper is based on a research aimed at investigating celebrity politics using the emerging theories on celebrity capital in the context of an emerging democracy or third wave democracy, Ghana. The research focuses on the role of celebrity endorsement in the 2008 and 2012 election campaigns in Ghana to explore the mechanism of celebrity politics and capital in Ghana. The main aim of this pap...

In a seminal article published in 2004, John Street argued that celebrity politics has provided a greater expression for the enhancement of democratic behaviour. Consequently, this analysis builds on Street’s thesis to consider the worth of celebrity politics in an era of late modernity. To this end, it employs Henrik Bang’s and John Keane’s constructs of Everyday Makers and Monitory Democracy,...

Social media technologies let people connect by creating and sharing content. We examine the use of Twitter by famous people to conceptualize celebrity as a practice. On Twitter, celebrity is practiced through the appearance and performance of ‘backstage’ access. Celebrity practitioners reveal what appears to be personal information to create a sense of intimacy between participant and follower...

It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...

Contemporary meme culture keeps Keanu Reeves’ image at the forefront of our imagination. Numerous Keanu-related memes circulate on internet, featuring images him from and off screen. In this article, we argue that rise user-generated content, such as social media, requires us to reconsider how audiences fans consume, adapt, Keanu’s stardom. Specifically, contend their attending participatory ma...

Thanks to their name recognition and popularity, celebrities play an important role in American politics. Celebrity endorsements could add to the momentum of a politician’s campaign and win the candidate extensive media coverage. There is one caveat though: the political preference of celebrity followers might differ from that of the celebrity. In this paper we explore that possibility. By care...

Celebrity games, a new model of network creation games is introduced. The specific features of this model are that players have different celebrity weights and that a critical distance is taken into consideration. The aim of any player is to be close (at distance less than critical) to the others, mainly to those with high celebrity weights. The cost of each player depends on the cost of establ...