Medical tourism is a practice where individuals cross international borders in order to access medical care. This practice can impact the global distribution of health workers by potentially reducing the emigration of health workers from destination countries for medical tourists and affecting the internal distribution of these workers. Little has been said, however, about the impacts of medica...

Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....

This chapter looks to analyse new paradigms in the relationship between public and private organisations towards tourism destinations. It proposes new approaches for increased performance both at the competitive and the organisational level. Based on the literature review, this chapter suggests new organisational forms of being and interaction directed at increased customer needs and growing co...

This research examines the comparative characteristics of two tourism destinations based on quantitative analysis of the network of hyperlinks among their tourism operators’ websites. Methods and techniques of the “science of networks” are used to characterise and compare the static and dynamic characteristics of a tourism destinations webspace. Network metrics are proposed as quantitative asse...

abstract in the current decade the third world's countries are using of development rural tourism approach to improve indexes of development. in iran due to multiplicity of rural area using of this strategy is important. analysis the condition of host area for achieving positive tourism impacts is necessary. in this paper, the challenges and opportunities on developing rural tourism is distingu...

Tourism destinations are difficult to manage due to the complex relationships of their diverse public and private stakeholders. At the same time strategic marketing efforts are important for destinations to foster positive consequences of tourism, particularly given the range of opportunities and challenges created by the emergence of social media that destinations can use advantageously. This ...

In the present international political and economic context, the problem of how to deal with stagnation and possible decline in tourism demand is pressing. In this paper, we examine how mature tourism destinations might address this problem. We focus on the patterns of development and land use regulation followed in the two largest destinations in the Oceanic ‘sun and surf’ tourism market – Haw...

The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...

E-government (e-Gov) has become one of the most important parts of government strategies. Significant efforts have been devoted to e-Gov tourism services in many countries because tourism is one of the major profitable industries. However, the current e-Gov tourism services are limited to simple online presentation of tourism information. Intelligent e-Gov tourism services, such as the personal...