Abstract Social media (SM) constitutes a valuable source of market intelligence, characterised by great ease and efficiency interactions between networked partners, facilitation individual expressions self brand engagement. Thus, SM can enable interaction, collaboration, networking, thereby strengthening the relationships actors within networks. Nonetheless, research into B2B organisations usag...

Successful negotiators prepare by determining their position along five dimensions. We introduce a negotiation model based on these dimensions and on two primitive concepts: intimacy (degree of closeness) and balance (degree of fairness). The intimacy is a pair of matrices that evaluate both an agent’s contribution to the relationship and its opponent’s contribution each from an information vie...

Social media have enjoyed a rapidly increasing adoption among users in recent years. Millions of users execute billions of actions (in form of tweets, messages, replies, likes, etc.) every day. The massive amount of social interactions online has contributed to the proliferation of social advertising. Alongside the interest in online and social advertising, Twitter has introduced several advert...