Marketing and more specifically raising brand awareness is vital for any successful organisation and its importance is demonstrated across all industry sectors. The widely adopted social media (SM) technology is believed to bring opportunities for brand awareness; and many universities worldwide have already broached the concept of using SM to communicate with potential students. However, the s...

Top sports advertisers are mature brands with high brand awareness. The key is to differentiate from competitors through the most effective channels. How can we activate and accurately measure key performance indicators for sponsorships?  For mature brands like American Airlines, AT&T, Wells Fargo, Coke, Ford, and Sprint, awareness is not a problem.  These brands need more relevance, regard, ...

Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...

While advertising to children has been examined extensively within marketing literature, less attention has been given to other means by which children can gain awareness of products and brands within the consumer environment. This research examines the impact of direct experience on children’s brand awareness. A two-study research design was undertaken whereby a total of 376 children aged betw...

the aim of this study is to examine the effect of advertising and sales promotions on brand equity creation. regarding the research purpose, this study is applied, and in terms of data collection this study is descriptive-causal based on structural equation modeling. the research tool for data collection was a valid questionnaire and the research population included consumers of samsung brand o...

BACKGROUND Children's exposure to food marketing is one environmental determinant of childhood obesity. Measuring the extent to which children are aware of food brands may be one way to estimate relative prior exposures to food marketing. This study aimed to develop and validate an Australian Brand Awareness Instrument (ABAI) to estimate children's food brand awareness. METHODS The ABAI incor...

This study aimed to determine how the effect of brand activation on awareness at Teras Komuji. In this study, independent variable (X) is activation, consisting several sub-dimensions: identity, employee, product and service, communication. The dependent (Y) awareness. type research used descriptive verification with an explanatory survey method a cross-sectional approach. data in primary from ...