نتایج جستجو برای: brand

تعداد نتایج: 48434  

Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

ژورنال: مدیریت سلامت 2016

Introduction: Nowadays, in the present condition of high competition among hospitals they strive to maintain and increase their market shares; however, some hospital managers are not informed about the factors influencing their brand equity and the mechanism by which they could manage the brand to enhance their positions in the minds of patients. Therefore, the purpose of this study is to ident...

محمدی, کمال, مهدیه, امید, چوبتراش, نشاط,

Brands are so important for consumers since they act like median between company and customers. The past researches show that loyalty to brands is important for success of companies. So creation and maintenance of brand loyalty is one of top priorities of marketers. Since brand performance and brand-customers communications such as confidence and loyalty to brand can origins from brand communic...

Journal: :مدیریت بازرگانی 0
محمد باشکوه استادیار، گروه مدیریت، دانشگاه محقق اردبیلی، اردبیل، ایران میترا شکسته بند کارشناس ارشد مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد نجف آباد، اصفهان، ایران

the current study aims to investigate the factors affecting  development of the services brand identity in insurance industrial. therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper, the relevant literature in the field of brand identity development is reviewed to investigate the effect of its dimension on development...

Journal: :مدیریت بازرگانی 0
علی دیواندری دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران محمد حقیقی دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران اشکان الهیاری دانشجوی دکترای مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

2016
Jin-Long Chen

The present study investigates that brand concept as an effective brand strategy substantially influences brand relationship from the perspective of fitness product brand. A survey of fitness exercise participants was conducted. For study purpose, a sample of 440 fitness exercise participants was taken from sports centers and fitness clubs in Taipei City. The study finds that brand concept has ...

2015
Hongwei He Yan Li Lloyd Harris

a r t i c l e i n f o Keywords: Customer–brand identification Company identity Brand identity Social identity Brand loyalty This paper proposes a social identity perspective of customer–brand relationship and integrates brand identity and identification with value, trust and satisfaction in predicting brand loyalty. Two studies' empirical results support this path to brand loyalty framework. Th...

Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is to present a model of the role of brand trust on brand identity through the mediating role of br...

ژورنال: گلجام 2019

New ways of marketing in world trade led to a position that customers are the market drivers. So it is necessary that new ways of marketing to be used in the trade of traditional and valuable Iranian goods. In the world of handmade carpet business, the word sale should not be used. Handmade carpets should be marketed, meaning a permanent relationship in the interest of customers. In this regard...

Journal: :Tobacco control 2003
S M Carter

OBJECTIVE To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). DESIGN Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade p...

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