background: reduction of physical activity among people is one of the most important problems of society which is resulted from life industrialization. the aim of this study was to survey knowledge and theory of planned behavior constructs inclusive attitude, intention, subjective norms and perceived behavioral control regarding girl student’s physical activity in naein payam noor university in...

background: adolescence is a sensitive period of acquiring normal and abnormal habits for all of life. the study investigates determinants of responsibility for health, spiritual health and interpersonal relations and predictive factors based on the theory of planned behavior in high school girl students in tabriz.   methods : in this cross-sectional study, 340 students were selected thorough m...

As online games grow in importance as an electronic commerce application, researchers and practitioners increasingly believe that understanding online game player behavior is critical to the success of online game vendors. In an attempt to gain new insights into the determinants of behavioral intention to play online games, we propose a theoretical model that augments the theory of reasoned act...

consumers' attitude about perception of creativity in advertising sms is one of issues proposed in information technology and marketing era that is not so much identified yet. the purpose of this study is modeling conception in advertisement and its effect on consumers' behavioral reaction and attitude about advertising sms to their cell phones. statistical population of this research...

the goal of this article is the measure of relation between some university variables and attitude towards the religion. it has tried to answer this question whether there is a significant relation between several university contextual variables and attitude towards the religion. there are plenty of definition for attitude whereas in most of them attitude is presented with having the components...

BACKGROUND Examining the role of modifiable barriers and facilitators is a necessary step toward developing effective implementation strategies. This study examines whether both general (organizational culture, organizational climate, and transformational leadership) and strategic (implementation climate and implementation leadership) organizational-level factors predict therapist-level determi...

purpose: the present study aims to investigate the academic librarians’ cognitive, affective, and the behavioral attitudes to the organizational change in the library. methodology: the current research is conducted using survey method. the attitude toward change questionnaire which was developed and validated by dunham and his collaborators was utilized for data gathering. the population of thi...

Parents play an important role in their children’s enjoyment, success and continuation of sport participation. Parents play the largest role in the development of their children. Children learn from their parents, who serve as their main role models. Children also learn values, attitudes and how to behave from their parents. Parents are the most important behaviour models, especially during the...

Because different processes underlie implicit and explicit attitudes, we hypothesized that they are differentially sensitive to different kinds of information. We measured implicit and explicit attitudes over time, as different types of attitude-relevant information about a single attitude object were presented. As expected, explicit attitudes formed and changed in response to the valence of co...