in recent years,internet-based banking services have become the focus of competition in iran’s banking system. in this respect, internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. this in turn will result in improving the image of the bank and obtaining competitive advantage. in this research, seven ba...

electronic banking has many benefits for government, banks’ stakeholders and customers. many banks in many countries such as iran increasingly develop their infrastructures to provide e-banking services. also, there are many researches that have been conducted to explain how we can encourage people to use e-banking services. in this paper, we explore the effects of various factors on both custo...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

banking and financial services are important parts of the service industry. quality of service in the banking industry has a close relationship with customer satisfaction service system. banks could create competitive advantage by increasing customer satisfaction and reduce costs in today's competitive environment. this paper presents a decision-making model to obtain optimum tasks assigne...

Electronic banking has been around for some time in the form of automatic teller machines and telephone transactions but with the advent of internet, more publicity has been witnessed. This issue of internet has equally given a new look to their transactions and mode of product delivery in banking services for the benefits of both the customers and the banks. The objective of this paper is to f...

the main objective of the paper is to investigate customer treatment, financial efficiency and supporting customer services with modern banking technology in financial institutions. the customer orientation and business performance of financial institutions targets customer services to maintain long term mutual relationships. the findings of the study has direct practical relevance for the bank...

abstract:the general perception of islamic finance is that it prohibits the practice of paying and receiving interest, but islamicfinance is much broader than interest rate prohibition. islamic financial services can be viewed as a set of financialservices which are diversified based on the needs of society.since in the iranian economy most of the enterprises are micro and/or small, micro finan...