BACKGROUND In March 2012, the US Centers for Disease Control and Prevention (CDC) launched the first-ever paid national tobacco education campaign. At a cost of US $54 million, "Tips from Former Smokers" (Tips) ran for 3 months across multiple media, depicting the suffering experienced by smokers and their families in graphic detail. The potential impact and reach of the Tips campaign was not l...

Electrodermal activity (EDA) is a physiological signal which has been considered as one of the best indicators of sympathetic arousal, since it provides an indication of sweat gland activity. For this reason, it can be used to measure the engagement of the audience during a performance. This work exploits the use of wearable EDA sensors to measure the audience engagement during a live performan...

This work aims to create a musical performance for large-scale audience participation using mobile phones as musical instruments. Utilizing ubiquitous smartphones, we attempted to facilitate audience engagement with networked phones as musical instruments. Drawing lessons learnt from previous works of mobile music, audience participation practices, and networked instrument design, we developed ...

Social media has become an important communication platform for all kinds of organisations, ranging from government departments to companies. When using social media, organisations are often keen to maximise engagements from their target audiences, that is, create posts to which their audience will react by, for example, replying, retweeting or liking. In this paper, we investigate the factors ...

This article uses an affect theory framework to show how the audience has the power to intensify the circulation of affect in the theatrical encounter, and to impact on the unique felt quality of the performance. Assessment is made of the vital function of affect to performance through the images, sensations and expressions that performers use to describe audience engagement. Intermittently, fr...