The current female donor base consists of three segments: those who have benefited from the advances in women's athletics in the post-Title TX era, those athletes from the pre-Title TX era, and those who may have never par6cipated in sports or attended the ins6tuLion, but are interested in college athletics. In all three of these market segments, athletic departments need to fully appreciate th...

Article: The purpose of this study was to measure influences of college athlete alcohol consumption through application of the Social Ecology Model of health behaviors. A nonrandom sample (n=230) of college athletes from an NCAA institution was surveyed regarding alcohol use and influences on consumption. The most significant social ecological predictors of alcohol consumption were personal bel...

When discussing the Black male student-athlete, dominant perspectives argue that they are being educated while another perspective argues this population is exploited. This article moves beyond question of whether student-athletes or exploited as we both can happen. Utilizing Critical Race Theory, highlight about well offer an analysis their experiences. The provides presentation a fictive coun...

CONTEXT Research has suggested that the prevalence of young women with eating disorders (EDs) is increasing, but determining the exact prevalence of EDs within the female student-athlete (FS-A) population is difficult. Looking at certain traits may help us to identify their level of susceptibility to developing an ED. OBJECTIVE To determine the susceptibility of FS-As to EDs in relation to se...

This case study presents a common challenge among many sport organisations facing the decision to maintain, increase, or decrease commitment to failing projects or courses of action. Using escalation of commitment theory as a framework, this case highlights the organisational processes for reversing former commitment decisions, underscoring seldom pursued de-escalation behaviour. This case uses...

International students have been continuously transitioning to U.S. colleges in pursuit of high-quality education and social mobility opportunities. Multiple studies dealt with the adjustment international their process a new environment. The purpose our study is explore if college sports fan identification can contribute this population’s process. This used lived experiences from 10 graduate r...

The National Collegiate Athletic Association (NCAA) adopted name, image and likeness (NIL) legislation in July 2021. expectation was for all NCAA student-athletes to have the opportunity seek compensation their NIL, but reality is quite different. International are not easily able benefit from NIL due restrictions placed on off-campus work under terms of entrance visas United States. This paper...

CONTEXT Sudden cardiac death (SCD) in a young athlete is a tragic event and is the leading medical cause of death in this population. The precise incidence of SCD in young athletes has been subject of debate, with studies reporting drastically different rates (1:917,000 athlete-years (AYs) to 1:3000 AYs) depending on the methodological design of the investigation or the targeted population. E...