The research summarizes the knowledge of dimensions and denotations T.V advertisement; its constituents for building it through semiotic approach an ad sample represented by announcement Zain Kuwait Telecom Company which carries title "Mr. President" using Roland Barth's approach, starting with designation, implicit, linguistic reading to reach narrative features their denotations. That makes t...

This study investigated the possible pragmatic change concerning the narrative production of older adults. Brazilian young and older adults residing in Porto Alegre/BR were instructed to tell personal and fictitious stories. Propositions of their discourse were analyzed in terms of relevance, subjectivity and repetition. Older adults presented a greater proportion of indirectly relevant proposi...

Several scholarly trends, such as narrative medicine, patient-centered and relationship-centered care, have long advocated for the value of the patient's voice in the practice of medicine. As theories of textual analysis are applied to the understanding of stories of illness, doctors and scholars have the opportunity to develop more nuanced and multifaceted appreciation for these accounts. We r...

Most popular models of narratives and narrative analyses have been drawn on native stories, yet EFL learners’ narratives have not received due narrative analysis. The present study then aims at scrutinizing the structure of personal English stories as told by EFL learners. To this aim, three hundred narratives were collected through classroom discussions and interviews. Qualitative analysis met...

Institutional change has a human face. This paper explores how a select group of women in China and India experienced economic and political turmoil and why they chose to become change agents. Through in-depth interviews with 40 women from NGOs, government agencies and private business, four broad moments in the evolution of a change agent are identified and discussed: (1) awareness of a double...

After an introductory course in experiential-integrative psychotherapy, 21 graduate students provided personal narratives of their experiences, which were analyzed using the grounded theory method. Results produced 37 hierarchically organized experiences, revealing that students perceived multiple changes in both professional (i.e., skill acquisition and learning related to the therapeutic proc...