this article is part of a much broader study of persuasive techniques in television news in iran. as a very important part of irib news irinn has been chosen for this study. if we assume that one of the most influential television news, the power of persuasion to influence the audience is very important. it seemed that choosing the highest hypothetical level of news and deconstructing it would ...

today, mass media act like a magic mirror, not only reflecting the reality of societies, but also projecting a variety of images onto people’s thoughts. because of this great ability to produce, reproduce and disperse images, mass media have acquired considerable influence on people’s lives. among the different media, the television in particular has become an inseparable part of most iranian h...

Obesity has become a worldwide public health problem. Considerable research has shown that the media contribute to the development of child and adolescent obesity, although the exact mechanism remains unclear. Screen time may displace more active pursuits, advertising of junk food and fast food increases children's requests for those particular foods and products, snacking increases while watch...

Nearly two decades of political, economic and social upheavals in Bulgaria directly conditiones the profound changes in the TV system and the trends of its development. Currently the number of the registered TV broadcasters in the country exceeds 100 (among them four with national terrestrial coverage). Bulgarian children spend on the average three hours a day watching television. However, the ...

Natural disaster mitigation is a collective effort of; forecast, assessment, and encouraging the public participation in disaster mitigation. This study focused on the rarely addressed aspect, “the value of public awareness” in natural disaster mitigation. The methodology used satellite data and Geographic Information Systems (GIS) to produce semi-real-time “Media GIS” contents. When deliver th...

Nowadays, despite the Internet, social networks are the main competitors of mass networks, and the number of their users is increasing day to day. Therefore, the purpose of this study is to provide a cultural model to understand the process of attracting TV audiences. This research is a practical research, and a descriptive-survey research in terms of data collection. The research orientation t...