نتایج جستجو برای: and customer
تعداد نتایج: 16832995 فیلتر نتایج به سال:
the purpose of this research is to explore the relationship between after sales service quality and customer satisfaction in informatics services corporation. based on available literature review and guidance of professors and expert people, after sales service elements were identified, which are contact, responsiveness, personnel efficiency, system/product efficiency, system availability, cust...
Introduction: Focusing on customers is the key factor for the success of total quality management programs in organizations. The main purpose of the present study was to assess customer focus level after implementing the Quality Improvement Model in Tehran Social Security hospitals. Methods: This is a descriptive comparative study. The statistical population consists of the owners of the qualit...
the current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. the market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. there is fierce competition in smartphone market, due to the large selection of devic...
electronic government is a new concept that governments according to level of development implement in different ways. utilizing informational systems in business sections has created potential context for developing electronic government. customer relationship management (crm) is an important system in management that helps to develop electronic government and promote citizenship-based in org...
Background: Customer relationship management is a modern marketing concept which is also considered as a successful business strategy. The present study aimed to design a customer relationship management model in the hospital. Methods: The study is an applied research performed in 2 phases of 1) texts investigation and 2) the experts' opinions to achieve consensus. Data were analyzed using SPS...
In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...
Customer and Customer satisfaction is one of the key factors for organization survival and competitiveness. In this regard, managers should be aware of the key parameters to increase customer satisfaction in their organizations.This paper consists of a literature review of customer satisfaction and develops a quantitative method for determination of critical factors for customer satisfaction.T...
the purpose of this study is the feasibility of customer relationship management implementation from employees and managers' perspective of melli bank in esfahan city by using structural equation modeling (sem). this study is applicable in terms of purpose and descriptive –survey in terms of method. the sample population of this study was employees and managers of melli bank in esfahan cit...
Although the customer is heart of marketing and organization and despite the extensive researches in many areas of the customer, there is rare research that put the customer as an element of excellence of society, organization and cus-tomer itself. On the other hand, in spite of many organization and marketing ex-cellence models, there is lack of a model which could explain the factors influ-...
The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). There are several researches about the CLV formulas and calculating...
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