As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market effectively to consumers who have different cultural values has never been more important. Thus, it is no surprise that in the last several years, culture has rapidly emerged as a central focus of research in consumer behavior. This development followed on the h...

the concept of individualism in the field of sociology was introduced by the empirical scheme of one's position in society. the growing importance of the attention to this pattern affected by social changes has been rapid and rough. cultural and social processes of modernization and modern age always create new conditions and stimulus leading to changes and verities in methods of individua...

In April, a new North American territory achieved formal recognition. Comprised of vast tracts of sub-arctic tundra and snowy north Atlantic and Arctic islands, Nunavut becomes Canada's largest but most sparsely populated territory. About 85 percent of the 25,000 inhabitants are Inuit. Nunavut means "Our Land" in Inukitut, the official language. The Canadian government, honoring a unique cultur...

Western societies have developed into a historically new stage in the evolution of capitalism, one which is characterized by corporations exercising monopolistic power and sustaining demand by advertising through the media. While this theme has been emphasized e.g., by J. A. Schumpeter in Business Cycles; A Theoretical, Historical and Statistical Analysis of the Capitalist Process, chapter III,...

This article discusses some ideological issues related with the simulation of social systems in The Sims, proposing an interpretation of The Sims as an ideological game. This paper will focus on describing The Sims as a social simulator of a postcapitalist society: what The Sims proposes as an ideological game is a simulation of a specific set of values linked with a capitalist culture. Therefo...

The authors discuss the idea of crisis as something regular and systematic in the capitalist system, situating moments of acute crisis as an inherent part of the political struggle. With a historical perspective, they seek to demonstrate that the transformations and the advances achieved in the culture of rights are still very recent and unconsolidated. They argue that the strengthening of indi...

This paper addresses the issue of culture specific references in translating a literary work taking as a case study the novel Cette aveuglante absence de lumière written originally in the French language by Taher Benjelloun and translated into the English language under the title The Blinding Absence of Light by Linda Coverdale . The study offers insight into the distribution of these reference...