The advent of sponsored search advertising raises many interesting questions regarding consumer's behavior, seller's advertising strategy, and the ensuing market dynamics. Online markets are characterized by significant information asymmetries and consumers rely on a number of informational cues or signals to infer the seller's quality. Of the various quality signals, advertising and price have...

Using the consumer theory approach as suggested by Habibullah (2009), this study aims to shed new light on monetary authority by incorporating advertising expenditure, a variable that has been neglected in the past, into study of the money demand function in Indonesia. In addition, different measurements of monetary aggregates (simple-sum and Divisia money) have been used in the estimation to p...

Advertising-driven demand is very common in practice. This paper considers pricing and advertising strategies issues a two-echelon supply chain involving manufacturer retailer. According to who undertakes the expenditure, both retailer-advertising case manufacturer-advertising are analyzed under Stackelberg framework. The crucial factor that affects strategy optimal profit for each p...

In this paper, the Cox proportional hazard model is used to answer several questions. In general, fourteen variables are applied in four groups: firm, industry, expenditure human resources specific characteristics as well. According to the previous literature in this field, the findings of this paper also show that the factors which affect life duration of firms are different between industries...

With growing concerns about childhood obesity and the associated health risks, several countries are considering banning advertising directed at the children. In this paper we study the e¤ect of a ban on advertizing to children imposed in the Canadian province of Quebec in 1980 on fastfood purchase propensity and expenditures. Fastfood is not only one of the most highly advertised product categ...

Advertising expenditure continues to rise in the UK with growth of 2.4% to £17.2 billion in 2003 and estimates of a rise of 4.2% this year (source: Advertising Association). The traditional methods of marketing and advertising have been transformed by the new forms of media brought about by the digital revolution. The landscape of communication has changed so that traditional distinctions betwe...

I consider a setting where firms can ask their salespeople to spend time and effort persuading customers. The equilibrium often features heterogeneity, with some salespeople being asked to persuade customers while others are not. Persuasive messages can either increase or decrease welfare, with price and quantity data generally being insufficient to determine whether welfare rises or falls. If ...

National advertising is an important ongoing marketing activity in a franchise arrangement. A majority of franchisors require franchisees to pay an advertising royalty as a percentage of gross revenues while some require franchisees to pay a fixed advertising fee. These payments are earmarked for national advertising. We investigate the relationship between the franchisor’s profits and the diff...

In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...

T HE industrial sector has long been regarded as the stepchild of marketing in terms of the amount of research effort devoted to its problems. There are, however, indications that the situation may be changing. Research on industriallorganizational buying behavior is growing, and a considerable body of empirical knowledge about processes surrounding the innovation and diffusion of industrial te...