A study was made of non-verbal signs used to visualize the printed text advertising, selected both by belonging corresponding subdiscourse and taking into account territorial feature. Advertising as a type media text, which has special composition influences consumer behavior with help specific means, consists two interrelated codes: verbal code visual code. It been established that this not on...

The article is devoted to the study of use artistic means visualization, namely visual metaphor and personification in discourse French social advertising. artistic, rhetorical stylistic features advertising are demonstrated on concrete examples messages modern advertising, taken from print Internet sources. In general, rich means. Many figures emphasis or understatement, construction speech we...

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...