The development of the world business and trade cannot be separated from technological advances. Applications for ordering food beverages facilitate consumers to order online by using smartphone when they do not have much time come directly store (offline). aim this study is that find out Shopee Food Indonesia, which will a strong competitor other beverage service companies. This was quantitati...

The automotive industry evaluates various success factors to achieve competitive advantage in selling products. Existing studies have predicted the of newly launched automobiles based on an economic perspective. However, such as dynamic changes consumer preferences and emergence numerous automobile brands pose difficulty understanding product quality. This study proposes a method market using t...

A Developing Model of Relationship Among Service Quality, Consumer Satisfaction, Loyalty, and Word of Mouth in Islamic Banking. This research aims to develop a measurement tool of service quality in Islamic banking sector, and examine its relationship among satisfaction, word of mouth (WOM), and consumer loyalty. A convenience sampling of 235 respondents collected from seven locations in the Lh...

Consumers now have a variety of shopping information sources online and offline in making purchase decisions. How has the Web changed the perceptions of consumers regarding the relative importance of different shopping information sources? Applying the attribution principle and the least effort principle, the authors hypothesize the relative importance of self-evaluation and three types of reco...

Recent research reflects the assessment of customer satisfaction from different perspectives, an important aspect in all sectors that must be expressed measurable parameters organization performance. By reviewing literature, we noticed lack a specific indicator to quantify tripartite relation: satisfaction—employee performance—company Therefore, based on Six Sigma and Lean methods, paper introd...

This study aims to analyze the effect of electronic word mouth on Tiktok social media brand image and customer buying interest Shopee online site. The population used in this are users who live Bitung city. sample was 112 respondents, were determined using purposive sampling method. research method uses a causal descriptive with quantitative approach. results statistics show that e-WOM variable...

Although word-of-mouth (WOM) intention has been studied as an outcome variable of some constructs such loyalty, satisfaction, and trust in retail businesses but less attention given to the investigating effect sensory experience on customer WOM intention. Since studying concurrently effects emotions chain stores are rare, purpose this paper is study how affect stores, considering mediating role...

We conclude this report with a system design and proof-of-concept to show how an adaptable hybrid sentiment classification system is able to improve sentiment analysis for organisations. GreenOnline, a service company in the field of customer services, wants to be able to quantify sentiment for organisations precisely, to create new services for organisations. To start with, this sentiment anal...

During the last few years, charitable crowdfunding has become an increasingly popular method of online fundraising for personal and charitable causes. Many such crowdfunding platforms encourage and facilitate the use of online word of mouth (WOM) through social networks and social media, to spread the word about the crowdfunding campaigns. While online WOM is commonly used to share information ...

Today’s consumers value the knowledge and opinions of others (Lawer and Knox 2006); indeed it is argued that word-of-mouth is replacing traditional mass media in influencing consumer attitudes and brand choice (Urban 2004). Research has suggested that word-ofmouth (WOM) plays an important role in shaping attitudes and behaviours of consumers (Herr et al. 1991). Day (1971) found that WOM was nin...