Word of mouth (WOM) affects the buying behavior of information receivers stronger than advertisements. Opinion leaders further affect others in a specific domain through their new information, ideas and opinions. Identification of opinion leaders has become one of the most important tasks in the field of WOM mining. Existing work to find opinion leaders is based mainly on quantitative approache...

Apart from providing rooms, the hotel also provides a restaurant. One of restaurants in Central Jakarta is Japanese restaurant Nippon-Kan. Entering digital era, internet-based marketing has begun to be utilized by business actors. E-WOM strategy that widely used today. By utilizing internet, customer information and reviews about will disseminated various discussion forums so can influence purc...

the aim of this study was to determine those factors affecting domestic sports brand equity using structural equation modeling. this research was a descriptive survey. 210 elite athletes of ahvaz city were randomly selected using krejcie and morgan table (n=450). a researcher-made questionnaire was used to collect data. its validity was measured by a number of experts in the field and its relia...

INTRODUCTION Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching rates) on smoking cessation (discontinued cigarette purchases for 1 year) among smokers in a consu...

Aims: The purpose of this study was to analyze the factors that influence SMMA such as Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity Customer Loyalty @somethincofficial Instagram account.
 Study Design: This employs a quantitative approach.
 Place Duration Study: conducted in Indonesia between January February 2023.
 Methodology: methodolog...

This study aims to determine and analyze the Mediating Role of Brand Image Between Electronic Word Of Mouth (E-Wom) Consumer Purchase Interest Cosmetic Products at Tokopedia. research is a quantitative with sampling method, namely Nonprobability method. The sample used 100 who have made purchase cosmetics results showed that e-wom had positive significant effect on buying interest. brand image ...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...