This looks at goals to discover the factors that affect patron buying selections for Mahindra Scorpio SUV. A survey became carried out amongst a sample of potential shoppers and current owners Scorpio, records were analyzed using descriptive inferential records. The effects indicate most essential elements impact choices are product capabilities, logo photo, price, social effect. additionally, ...

background: due to the intense competition that has dominated the world economy, providing additional services to customers and quality improvement are not considered as added value but as necessary and inevitable. therefore, higher education, and focusing on customers, particularly students, is the main pillar of progress and comprehensive development of each country. hence, the purpose of thi...

New arising technologies change the modes of interaction between companies and their customers. So-called self-service technologies (SSTs) allow integrating customers as active participants into companies’ business processes and thereby are expected to generate not only more efficient processes but also positive effects on customer satisfaction. As some customers do not consider their integrati...

With the rapid growth and dissemination of mobile services, enhancement of customer satisfaction has emerged as a core issue. Customer reviews are recognized as fruitful information sources for monitoring and enhancing customer satisfaction levels, particularly as they convey the real voices of actual customers expressing relatively unambiguous opinions. As a methodological means of customer re...

To realise the potentials of CRM (customer relationship management), relationship-specific processes need to be designed and implemented in companies. This is all the more important and complicated in business networks where two or more actors collaborate to serve the customers. A good collaboration within business networks is the basis for understanding the customer process and identifying cus...

CORPORATE COMMUNICATIONS AND ITS IMPACT ON CUSTOMER RETENTION Economic literature has been focusing frequently on the impact of systematic coordination of all communication instmments, coming to the result that well managed corporate communications may strengthen return on sales. The justification of this assumption is the concept of market focused management, i.e. the strict orientation of all...

This paper explores what high-performing firms specifically do to gain the greatest benefits from their IT investments. It identifies several IT-specific factors such as Data/Process Standardization, Systems Integration and Application Integration as practices that are correlated with significant IT impact on a key business performance metric: customer satisfaction. The firms interviewed in thi...

Supply chain management is applied by companies across the globe due to its demonstrated results such as delivery time reduction, improved financial performance, greater customer satisfaction, building trust among suppliers, and others. According to D’Amours, Ronnqvist, and Weintraub (2008), companies resort to supply chain practices to improve their performance. Thus, it is important to first ...