We study users’ response to sponsored-search advertising using data from Microsoft’s Live AdCenter distributed in the “Beyond Search” initiative. We estimate a structural model of utility maximizing users, which quantifies “user experience” based on their “revealed preferences,” and predicts user responses to counterfactual ad placements. In the model, each user chooses clicks sequentially to m...

As animal experiments and testing are still a necessary part of the discovery and development of new drugs and do not seem likely to be totally replaced in the foreseeable future, it is important that the care and use of these animals are continuously refined. Since the housing facilities are where most experimental animals spend the major part of their lives, this area should be given special ...

Bottlenose dolphins are a behaviorally complex, social species that display variety of behaviors. Because this, it is important for zoological facilities to strive ensure animals species-appropriate levels behavior. The current study part the multi-institutional entitled “Towards understanding welfare cetaceans in zoos and aquariums” commonly referred as Cetacean Welfare Study. All participatin...

This study aims at contructingthe role of female farmers in improving family welfare. The research was carried out March 2022-April 2022 South Bali Sadhar Village, Banjit District, Way Kanan Regency. Lampung. Indonesia. informants this were and male who worked the lowland rice sector with a total 12 people, consisted 6 women men. approach used is qualitative case studies method. Data analysis r...

how to achieve sustainable competitive advantage, the debate is in services, challenging, as known services are the intangible nature, heterogeneous and inseparable, so branding in this part with the goods sector faces different challenges and problems. therefore, this article aims to examine the factors affecting the coliseum branding tehran international fair has been made. first review the b...