What justifies a discipline is its grounding in practical activities. Documentary evidence is a necessary, but not sufficient, condition for viability. This applies to semiotics as it applies to mathematics, physics, chemistry, computer science, and all other forms of questioning the world. While all forms of knowledge testify to the circularity of the epistemological effort, semiotics knowledg...

In this paper we adopt Charles Sanders Peirce’s concept of iconicity to analyse pictural communication. While visual semiotics has a well-developed structural school, the concepts stemming from pragmatic sign theory are often overlooked. The specific purpose study is explore signs, exemplified by two prominent pictures former US President Donald Trump. We argue that semiotic framework for in si...

Drawing on Judith Butler’s understanding of performativity, this study aims to explore how power embeds in CSR videos multinational companies. It adopts a critical semiotics multimodal analysis show particular kind responsible corporation is constituted by the language, both verbal and visual, that those speak. Our findings in-depth construction three subjects corporation: hero, missionary arch...