It is well recognized that utilitarian and hedonic factors are both important in explaining customers’ consumption activities. Recent research has advocated the role of relational factors in affecting the adoption processes. However, no study has examined these three factors simultaneously in one study. We integrate the utilitarian and hedonic benefits of online shopping with the relational ben...

In a recent dissertation study, research was conducted to evaluate online instructors’ characteristics and preferences concerning the use of a telementor, or online instructor’s assistant, as a part on an online course. Those who participated in the anonymous survey came from a sample of two thousand online instructors from colleges and universities located across the United States. Of those co...

As the use of computer-mediated communication (CMC) by students in the university learning contexts increases, there is a need to better understand students’ motivations for using CMC and non-CMC media in their learning. By employing the uses and gratifications (U&G) perspective, this paper identified 7 motivation dimensions including information seeking, convenience, connectivity, problem solv...