The ability to sift through the ever-increasing amounts of information made available online to find quality and accurate data is becoming more important every day. Using credibility, accuracy, reasonableness, support, and uniqueness as criteria for Web site evaluation, the authors analyse five Web sites in an effort to determine the value and quality of the information. This article discusses ...

Most secure web sites use the SSL/TLS protocol for server authentication. SSL/TLS supports mutual authentication, i.e. both server and client authentication. However, this optional feature of SSL/TLS is not used by most web sites because not every client has a certified public key. Instead user authentication is typically achieved by sending a password to the server after the establishment of a...

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven t...

Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising targeting purposes. The methodology involves the transformation of web site visitors’ clickstream pa...

This paper describes an online survey that was conducted to explore typical Internet users’ awareness and knowledge of specific technologies that relate to their security and privacy when using a Web browser to access the Internet. The survey was conducted using an anonymous, online questionnaire. Over a four month period, 237 individuals completed the questionnaire. Respondents were predominat...

Web-based technologies are the medium of choice for most universities as they move their offerings off campus and online. As we continue to move our own programs online we are challenged to consider what elements of our traditional experiences to preserve online, and which ones to modify, and to recognize the impact of the tools we use on our abilities to do so. The social constructivist concep...

The increased use of smartphones and tablets, along with advanced security features being offered by the online retailers are adding strength to e-commerce industry. Growing at an astonishing rate at 85%, as against 65% growth of regular shopping over the previous year, internet retailing in India touched US $10.672 billion in 2013, making it one of the most anticipated destinations for nationa...