Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches. Purpose of this research is to explore the demand for a new drink using the mean-end chain (MEC) theory and multivariate SEM procedure. The first part is dedicated to description o...

High successful applications of soft computing and fuzzy logic can be found in engineering disciplines. Current research is done for computational subject, e. g. computing with words, or computing with colors, which is one of the new ideas for the processing of color information. The main fact of this approach is the adequate representation of color and its linguistic description. This approach...

Linguistic variables are reviewed and some aspects of the original definition revisited, showing that they provide a first formal frame to do computing with words in a “narrow sense”. A two-levels hierarchy of languages is discussed in order to move to simple cases of computing with words in natural language, supported by linguistic variables.

execution of every planned program in cities has different process. process involves inhabitant's preferences, capacity of area or neighborhood, scale of people participation. after these strategies plans will prepared and executors apply them. planning in city scale considering potentials of area and participation of people is very important stage to eliminate undesirable appearances of c...

Little is known about how people structure sets of visualizations to support sequential viewing. We contribute findings from several studies examining visualization sequencing and reception. In our first study, people made decisions between various possible structures as they ordered a set of related visualizations (consisting of either bar charts or thematic maps) into what they considered the...