نتایج جستجو برای: tv advertisements representation of women gender roles critical discourse analysis ideology
تعداد نتایج: 21446531 فیلتر نتایج به سال:
in this study reference as one of the five cohesive devices in the achievement of textuality in english and persian narrative/descripitive written texts is focused on and analysed . to do so , the theoretical framework elaborated by halliday and hasan (1976) and its version adapted by the writer to match the sub-types of reference in farsi are applied to the analysis of reference in english and...
Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers' reaction to advertisements from a neuroscientific perspective. In particular, the neuroscience field is thought to be able to reveal information about consumer preferences which are unobtainable through conventional methods, including submitting questionnaires to large samples of consumers or perf...
Critical pedagogy (CP) empowers L2 learners to have a voice in the classroom and in the society. This study was an attempt to investigate whether the current classroom discourse in Iran can endow the L2 learners with a critical awareness to actively transform their learning processes and creatively engage in collaborative dialogues to construct new knowledge. To this end, the discou...
If an ‘ideology’, in its broadest sense, is ‘a system of ideas’, semiotics, the study of sign systems, is predestined to make essential contributions to the study of ideologies. The semiotic approach to the study of ideology begins with an investigation of the concept itself, which has changed considerably in the course of its history. Theoretical semiotics has studied signs of ideologies and i...
extended abstract 1. introduction without a doubt, people communicate their feelings and thoughts through discourse and texts. every text is formed based on some metalinguistic variables including, culture, history, relations of power, politics, norms, and rules of the society. the author is supposed to organize a text considering all these mentioned variables and the translator is expected to ...
The aim of this article is to show which textual devices are used by the most popular women's magazine in Slovenia to construct a commonsense consensual view of female sexuality. A critical discourse analysis of the Cosmopolitan’s advice articles on one of the most intimate parts of the private life – sex – was analysed. I propose that the writers of advice articles use pseudo-intimate, pseudo-...
Romantic gestures that men make toward the women they love or whose heart they wish to win often involve providing help—whether it is opening and holding the door, paying for her drink, lifting her heavy suitcase, or completing a complicated task. In these everyday interactions, helping relations between men and women are rarely explicitly framed as intergroup helping, but rather as interperson...
Social role theory (Eagly, Wood, & Diekman, 2000) predicts that traditional gender ideology is associated with preferences for qualities in a mate that reflect a conventional homemaker-provider division of labor. This study assessed traditional gender ideology using Glick and Fiske’s (1996, 1999) indexes of ambivalent attitudes toward women and men and related these attitudes to the sex-typed m...
This content analysis study, employing a multimodal perspective and critical visual analysis, set out to analyze gender representations in Top Notch series, one of the highly used ELT textbooks in Iran. For this purpose, six images were selected from these series and analyzed in terms of ‘representational’, ‘interactive’ and ‘compositional’ modes of meanings. The result indicated that there are...
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