Assume a single reaction-diffusion equation has zero as an asymptotically stable stationary point. Then we prove that there exist no localized travelling waves with non-zero speed. That is, if [lim inf |x|→∞ u(x), lim sup|x|→∞ u(x)] is included in an open interval of zero that does not include other stationary points, then the speed has to be zero or the travelling profile u has to be identical...