This study advances theoretical insights into blockchain adoption in the context of global value chains from a transaction cost theory perspective. The research has adopted an exploratory qualitative approach using Netnography method to scrutinize case TradeLens—a thriving blockchain-enabled ecosystem that Maersk and IBM jointly developed. applies textual audiovisual data company websites socia...

Electronic commerce is gaining much attention from researchers and practitioners. Although increasing numbers of products are being marketed on the web, little effort has been spent on studying what product is more suitable for marketing electronically and why. In this research, a model based on the transaction cost theory is developed to tackle the problem. It is assumed that customers will go...

In this article, we apply transaction cost theory (TCT) and institutional theory to the realm of IS outsourcing. TCT posits that firm’s outsourcing governance is influenced by transaction cost factors, namely, bounded rationality, opportunism, and risk. Institutional theory, on the other hand, has been advocated to explain non-choice behavior of organizations in the context of competitors, norm...