advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

Although quantitative designs are commonly used in clinical research, some studies require qualitative methods. These designs are different from quantitative methods; thus, researchers should be aware of data collection methods and analyses for qualitative research. Qualitative methods are particularly useful to understand patient experiences with the treatment or new methods of management or t...

This paper describes conceptual difficulties that may be experienced by engineering faculty as they become engineering education researchers. Observation, survey, and assessment data collected at the 2005 NSF-funded Rigorous Research in Engineering Education workshop were systematically analyzed to uncover the five difficulties encountered by engineering faculty learning to design rigorous educ...

BACKGROUND Psychologically traumatic events can affect anybody, but consequences of psychological birth trauma for the mother are very profound, extensive and unforgettable. Furthermore, the mother's response not only touches the mother, but also affects the child, the father and the society. The objective of this study was to explore the mothers' response to psychological birth trauma. OBJEC...

BACKGROUND The surveyors in hospital accreditation program are considered as the core of accreditation programs. So, the reliability and validity of the accreditation program heavily depend on their performance. OBJECTIVES This study aimed to identify the dimensions and factors affecting surveyor management of hospital accreditation programs in Iran. MATERIALS AND METHODS This qualitative s...

OBJECTIVE To determine the main reasons for termination of pregnancy (TOP) requests in a UK city. DESIGN A survey requesting reasons for a pregnancy termination from women attending a TOP clinic. SETTING A TOP pre-assessment clinic in Hull and East Yorkshire Hospitals, UK. POPULATION A cohort of pregnant women requesting a TOP in the first trimester. METHODS A confidential, anonymous, s...