Bu çalışmanın amacı; İstanbul’da yer alan otel işletmelerinin hedef pazarlarının psikografik özelliklerine yönelik tespitte bulunmaktır. Nitel araştırma kapsamında vaka çalışması yöntemi kullanılarak 41 tane beş yıldızlı otelin pazarlama yöneticisiyle görüşülerek yarı yapılandırılmış mülakatlar gerçekleştirilmiştir. Elde edilen veriler MAXQDA Analytics Pro v.18.2 nitel veri analizi programı vas...

In this research, we evaluated performance analysis and ranking of insurance companies listed on the capital market of Iran using data envelopment analysis. In respect of the target the research is applied. The type of research design relying on historical data, is event following and inductive method is inference. The study is consisted of a key question and three sub-questions. This research ...

Geographic price discrimination is generally considered beneficial to firm profitability. Firms can extract higher rents by varying prices across markets to match consumers’ preferences. This paper empirically demonstrates, however, that a firm may instead prefer a national pricing policy that fixes prices across geographic markets, foregoing the opportunity to customize prices. Under appropria...

We empirically examine the influence of risk on firms’ capital structure adjustments. The process of adjustment is asymmetric and depends on the type of risk, its magnitude, the firm’s actual leverage with respect to its target, and its financial status. We show that firms with financial surpluses and above-target leverage adjust their leverage more rapidly when firm-specific risk is low and wh...

The increasing impact of audiovisual media and film industry in particular has led researchers to think of audiovisual translation strategies. Huge investments in film industry need global markets. Hence, there is a need for qualified translations and systematic studies dedicated to this area are in great demand. This study aims to investigate translation strategies adopted in the translation o...

This study is an attempt to examine the effects of external shocks on macroeconomic variables in selective small open emerging economies in Southeast Asia. A quarterly Global Vector Autoregressive (GVAR) model, including 33 countries, was used throughout 1979–2013. The empirical results showed that the target countries were affected by external shocks, especially the shocks in the U.S, Euro are...

In this paper we present energy efficiency targets indicators of sustainable development and discuss the role competition, on promoting enhancing sustainability pricing issues. For purpose, statistical evidence indicators, highlight degree competition electrical markets in various member states effect prices targets. The empirical results indicate that higher markets, lower prices. Furthermore,...