Background and Objectives: Pharmaceutical expenditures are responsible for a major part of health systems’ cost. According to the WHO’s statistics, Iran is the first among the 20 countries in the world in terms of drug consumption. The first step in controlling consumption of a particular good is to identify factor inducing the relevant demands. Hence, this study aimed to identify the pattern a...

Appropriate partner selection is a crucial concern for businesses who want to address material sustainability issues through cross-sector partnerships. However, the current research on materiality analysis and still in nascent stage of development. This paper contributes understanding by corporates an in-depth exploration business's nonprofit organisation (NPO) partners, based case study Northu...

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

one of the most common and important therapeutic tools used by physicians is prescription. the use of digital systems in the health field has many benefits and significant impacts on the health system. one of these systems is digital prescription. in this article, first, we will review the existing infrastructure and work done in this area, and then with a new perspective on health issues, we w...