The bullwhip effect is defined as the distortion of demand information as one moves upstream in the supply chain, causing severe inefficiencies in the whole supply chain. Although extensive research has been conducted to study the causes of the bullwhip effect and seek mitigation solutions with respect to several demand processes, less attention has been devoted to the ...

In industries like health care, consumer goods and agriculture, shortages are widely observed and the consequences can be costly. One of the main drivers of such shortages is the uncertain nature of supply and demand. To reduce uncertainties, sufficient information about supply and demand can be obtained by gathering relevant data (e.g., auditing suppliers and conducting market research). In th...

Managing supply chains in today’s complex, dynamic, and uncertain environment is one of the key challenges affecting the success of the businesses. One of the crucial determinants of effective supply chain management is the ability to recognize customer demand patterns and react accordingly to the changes in face of intense competition. Thus the ability to adequately predict demand by the parti...